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Most web sites fail because:
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- Their Business Plan is just
not right for the Internet
- They do not have an effective
plan to utilize the Internet Properly
- They have an ugly, dated, confusing,
hard to navigate and poorly constructed website that
reflects badly on their company.
- The company has no interest
in developing a high quality professional web site
and settles for a web site that is just ok!
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Successful web sites begin with market research!
Two key areas you should study:
- Your competitors' internet
uses
- Your customers' internet
uses
We strongly suggest that you ask your customers:
- What could we do to better serve you by way
of the internet?
- Do you use any of our
competitors' web sites; if so, what do you like and dislike
about their web sites?
- If we did have an effective web site, would
you use it and how often?
Gaining this type of insight is very time consuming...
but very rewarding... if done correctly.
If you currently have a web site, we suggest that you track
your competition and customer uses frequently and make adjustments.
Keeping your web site current is essential!
Working through this process will save you countless hours
of frustration as you move forward with your project. Once
you and your staff get the answers to the above questions
clearly defined, you will be ready to get started.
Don't forget... make sure you
have the
Time, Budget and Key Decision Makers' Buy-in for your project
to be successfully completed! |
